Lesson Plan Menu
Critical Consumerism
DAILY LESSONS

Notes:

  • Students will be divided into heterogeneous groups of four for this unit. Optional activity: Students may choose a product/corporate symbol to represent their group. They should be prepared to say why they choose this particular product. See section IV.
  • Students will have a notebook section for ongoing vocabulary acquisition.
  • Teacher script is italicized.
PART I - WHAT DO TEENAGERS WANT?
PART II- WHAT AND WHERE ARE ADS?
PART III.- ANALYZING ADVERTISING : WHAT ARE ADS REALLY SELLING?
PART IV - THE TEENABE DEMOGRAPHIC
PART V -VIDEOS & TEEN CULTURE
FINAL PROJECT ASSIGNMENT
STUDENT WORKSHEETS

 

STUDENT SAMPLES

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Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam