Lesson Plan Menu
Critical Consumerism

I. WHAT DO TEENAGERS WANT?

Before we examine ads, students will first reflect upon what they want, as teenagers. By examining our desires, we may know our values. We will do some self-reflection, gather some information and compare this data to advertising analysis that we will do later in the unit.

Activity: Values Inventory (30 minutes)
  • Quickwrite #1: What do you want most in life? Make a list of things, as well as ideas and experiences.
  • Teacher records volunteered student answers on overhead/board.
  • Students choose the top 5 things on their list generated by Quickwrite #1 and record them in the first column of WORKSHEET 1. worksheet_1.pdf
  • Teacher discusses the second column and reviews example. Students complete.


Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam