Lesson Plan Menu
Critical Consumerism

HOMEWORK ASSIGNMENT: Ad Inventory

  • Using WORKSHEET 2, students will identify the ads they see from school to home that day. They may include ads they see at school. They will identify the place the ad is found (bus stop bench, fast food sign, etc.) and what the ad is for WORKSHEET 2.
    worksheet_2.pdf

Activity: Assignment Review (20 minutes)

  • Quickwrite #4: Reports say that teenagers see an average of 3,000 ads a day. Do you think this is true? Explain and give evidence to support your answer.
  • Discuss answers, which will naturally lead to a review of last night"s assignment:
  • Teacher creates a composite chart of items found for last night"s assignment and students copy.
  • Discuss: How many of you use or would like to use the products, services or ideas that you saw advertised? Answers will vary.
  • Quickwrite #3. Discuss the last activity"s quickwrite. Answers will vary, but urge students to consider our previous topic of discussion (Do they use the products they saw advertised) when answering.

Some of you said that advertising does not influence you and many of you said you are only partially influenced by advertising. Let"s take a little quiz to see how much you may be affected by "Branding" add to .vocabulary list



Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam