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Activity: Corporate
Alphabet (15
minutes)
- Teacher places Corporate Alphabet,
Adbusters No.32, Oct/Nov 2000, on overhead and asks
students to silently identify the brand names they
recognize.
- Discuss: Brands that
appeared in the corporate alphabet.
- Compare: Ask students to raise
their hands if they could identify at least 10 of
these brands. Now ask them to identify something
that is considered "academically" important:
i.e. Who was the fourth president of the United
States? What is the oldest and largest species of
tree? Or, ask them to identify a picture of
a famous person in history like Frederick Douglass
or Sitting Bull. They can draw their own conclusions!
- Discuss: Revisit
Quickwrite #3. Ask students if
any of them changed their minds or want to learn
more. . .
It is estimated that the average teenager watches
24-28 hours of television a week. Compare that to
the 30 hours of classroom time. In 1996, the American
Medical Association stated, "Young people spend
twice as much time with media than they do with their
parents and teachers combined." Add media
to vocabulary list .
As we saw in the last activity, the ads we see do
affect us, even if they are just taking up "mindspace."
In this next activity, we will take a closer look
at television advertisements.
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