Activity:
TV Ad Analysis (30 minutes)
- Teacher has pre-recorded 5 primetime
commercials.
- Student groups use WORKSHEET6
to analyze the commercials.
worksheet_6.pdf
- Discuss
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HOMEWORK
ASSIGNMENT: 
- Find two "effective"
print (magazine, newspaper, internet hard copy)
ads to bring to class tomorrow. If students ask
what defines an "effective" ad, tell them
that they are to decide and we will discuss this
tomorrow.
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Activity:
Print Ad Analysis (30
minutes)
- Modeling: Teacher shares an ad
and discusses what she likes about it what is
effective for her personally, using terminology
from persuasion unit. She records this on the chart
in WORKSHEET 7
worksheet_7.pdf
.
- WORKSHEET
8: Persuasive words used in advertising. Study
this sheet and use it to analyze their ads.
worksheet_8.pdf
- Student groups share and analyze
their ads. Their task is to identify what is appealing
about the ad (colors, celebrity endorsement, humor,
information, etc) and what persuasive techniques
and words are primarily used.
- Students report back to the class;
depending on time, groups may offer 2 or more things
on their list.
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HOMEWORK
ASSIGNMENT:
- Find two more print ads that use
pathos techniques.
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