Activity:
Ads Sell Image (50 minutes) 
- Quickwrite#6:
Analyze this statement: Ads sell ideas, not products.
- Discuss quickwrite.
- Examine an ad and discuss:
What do you notice first?
What info is given about the product?
What is shown as important in the image?
What is the lifestyle or fantasy being promoted?
What is the message of the ad?
Note: Try to get the
students to notice that very little info about the
product is actually offered; instead, an image or
fantasy is created. Thus, the consumer is led to believe
that the product is the key to the lifestyle or fantasy.
- Read Coercion, by Douglas
Rushkoff, pages 44-49 and Killing Us Softly,
by Jean Kilbourne, pages 70-71
- Examine another ad, identifying
the lifestyle being advertised. Also ask:
Who is the intended audience for
this ad?
- Groups analyze their ads, discussing
the things or ideas that are promoted in the ad.
- Groups share while teacher records
the major elements of the lifestyles that are promoted
in these ads, i.e.: youth, sex, fun, money, exercise,
joy, love. . . This list, made on either butcher
paper or an overhead projector transparency sheet
will be saved to post or show later.
- Students revisit WORKSHEET
1 . They can now complete the third column
using the ads that have already been shown on TV
or print ads brought in. If they do not find ads
to correspond to their desires, they must do so
as homework.
worksheet_1.pdf
- HOMEWORK ASSIGNMENT: Find
ads that correspond to your desires on your desire
chart, worksheet #1.
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