Lesson Plan Menu
Critical Consumerism
RESOURCES

BOOKS

Kilbourne, Jean Can³t Buy My Love. Simon and Schuster, New York 1999

Rushkoff, Douglas Coercion: Why We Listen to What They Say. Riverhead Books, New York 1999

MAGAZINES

Adbusters

AdvertisingAge

WEB SITES

  1. Advertising Age: www.adage.com
    The largest industry publication. Useful in researching ad campaigns.

  2. Kidscreen: www.kidscreen.com
    Another industry publication that caters to the kid and teen market.

  3. Mental Engineering: www.mentalengineering.com
    The web sight for a PBS show that encourages people to think critically.

  4. ACNielson: http://acneilson.com
    Provides statistics about American³s habits.

  5. AdFlip: www.adflip.com
    A great archival site for print ads.

  6. Media Literacy Clearinghouse: www.medialit.com
    An outstanding site with a ton of resources, including the best list of links that I³ve found.

  7. Just Think: www.justthink.org
    A great site with resources for media literacy for youth, including the Body Image Project
    .
  8. Center on Blacks and the Media (HYPE) www.afrikanet.com
    An outstanding site that includes many articles critiquing the relationship of Blacks and media.

VIDEOS

In the Mix: Media Literacy, Behind the Scenes

Frontline: Merchants of Cool

Killing Us Softly

Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam