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Critical Consumerism
RELEVANT CALIFORNIA STATE STANDARDS

READING

  1. Reading Comprehension
    1. Generate relevant questions about readings on issues that can be researched.
    2. Synthesize the content from several sources dealing with a single issue; paraphrase the ideas and connect them to other sources and related topics to demonstrate comprehension.
    3. Extend ideas presented in primary or secondary sources through original analysis, evaluation, and elaboration.
    1. Evaluate the credibility of an author³s argument or defense by critiquing the relationship between generalizations and evidence, the comprehensiveness of the evidence, and the way in which the author³s intent affects the structure and tone of the text.

WRITING

  1. Writing Strategies
    1. Establish a controlling impression or coherent thesis that conveys a clear and distinctive perspective on the subject and maintain a consistent tone and focus throughout the piece of writing.
    1. Develop the main ideas within the body of the composition through supporting evidence.
    2. Synthesize information from multiple sources and identify complexities and discrepancies in the information and the different perspectives found in each medium.
    3. Integrate quotations and citations into a written text while maintaining the flow of ideas.
    1. Revise the writing to improve logic and coherence of the organization and controlling perspective, the precision of word choice, and the tone by taking into consideration the audience, purpose, and formality of the context.
  1. Writing Applications
    1. Write persuasive compositions

WRITTEN AND ORAL ENGLISH LANGUAGE CONVENTIONS

  1. Written and Oral English Language Conventions
    1. Produce legible work that shows accurate spelling and correct use of the conventions of punctuation and capitalization.
    2. Reflect appropriate manuscript requirements

LISTENING AND SPEAKING

  1. Listening and Speaking Strategies
    1. Formulate judgments about the ideas under discussion and support those judgments with convincing evidence.
    2. Assess how language and delivery affect the mood and tone of the oral communication and make an impact on the audience.
    3. Analyze the types of arguments used by the speaker, including argument by causation, analogy, authority, emotion and logic.
    4. Identify the aesthetic effects of a media presentation and evaluate the techniques used to create them.

RELEVANT OAKLAND UNIFIED SCHOOL DISTRICT LANGUAGE ARTS STANDARDS

READING

1A Reading Skills and Fluency

1B Reading Comprehension and Depth

WRITING

3A Writing as a Process

3B3 Persuasive Writing

3B7 Public Communication

3C Writing Conventions

SPEAKING, LISTENING & VIEWING

4C Interpersonal Communication

MEDIA LITERACY

5B Media as Communication

5C Media Evaluation
Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam