CRITICAL CONSUMERISM
VOCABULARY
1. Advertisement: something that is trying to influence a person to
"buy" (or adopt) a product, service or idea.
2 Branding: The advertising of products in
such a way that consumers have instant, positive,
brand-name recognition and association with a particular
company.
3. Media: a material or technical means of
expression
4. Persuasion: the act of moving by argument
to a belief, opinion or course of action.
5. Parody: a literary or musical work in which
the style of an author or work is closely imitated
for the purpose of comedy or ridicule.
6. Demographic: relating to the statistical
study of human populations, especially with reference
to size, age, race, religion, social class and geographic
locale.
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