Lesson Plan Menu
Critical Consumerism
CRITICAL CONSUMERISM
VOCABULARY

1. Advertisement: something that is trying to influence a person to "buy" (or adopt) a product, service or idea.

2 Branding: The advertising of products in such a way that consumers have instant, positive, brand-name recognition and association with a particular company.

3. Media: a material or technical means of expression

4. Persuasion: the act of moving by argument to a belief, opinion or course of action.

5. Parody: a literary or musical work in which the style of an author or work is closely imitated for the purpose of comedy or ridicule.

6. Demographic: relating to the statistical study of human populations, especially with reference to size, age, race, religion, social class and geographic locale.

Overview
Daily Lessons
 Lesson 1
  Lesson 2
  Homework
  Activity: Assignment Review
  Activity: Corporate Alphabet
  Activity: TV Inventory
Lesson 3
  Activity: Techniques
   Activity: TV Ad Analysis
  Homework Assignment
  Activity: Print Ad Analysis
   Homework Assignment
  Activity: Ads Sell Image
  Activity: Cigarette Ads
  Activity: Adbusting
 Lesson 4
   Activity:
  What do Teens Value?
  Activity: Cool Is. . .
  Activity: Video Viewing
Lesson 5
  Activity: Music Video Analysis
  Activity: Videos vs. Real Life
  Activity: Deconstruction
  Final Projects
  Persuasive Essay
  Counter-Advertisement
Standards
Teacher Commentary
Resources
Handouts

Urban Dreams
OUSD Curriculum Unit
Critical Consumerism: Advertising and Teen Culture

Subject: Language Arts
Grade Level: 9th
Lesson Plan Author:
Jill Flaningam